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CURIOUS FACTS ABOUT Social Media WHAT THE NUMBERS TELL

The importance of video, in numbers

You're 53 times more likely to show up first in Google if you have video embedded on your website.

Social video generates 1200% more shares than text and images combined.

Video on Facebook Pages increases end user engagement by 33%.

Embedded videos in websites can increase traffic by up to 55%.

Marketers who use video grow revenue 49% faster than non-video users.

Video can increase landing page conversions by 80% or more.

Viewers retain 95% of message when they watch it in a video compared to 10% when reading it in text.

76% of marketing professionals plan to use video to increase their brand awareness.

90% of consumers claim a video will help them make a purchasing decision.

Viewers are 85% more likely to purchase a product after watching a product video.

59% of company decision makers would rather watch a video than read an article or blog post.

Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

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