The importance of video, in numbers

You're 53 times more likely to show up first in Google if you have video embedded on your website.

Social video generates 1200% more shares than text and images combined.

Video on Facebook Pages increases end user engagement by 33%.

Embedded videos in websites can increase traffic by up to 55%.

Marketers who use video grow revenue 49% faster than non-video users.

Video can increase landing page conversions by 80% or more.

Viewers retain 95% of message when they watch it in a video compared to 10% when reading it in text.

76% of marketing professionals plan to use video to increase their brand awareness.

90% of consumers claim a video will help them make a purchasing decision.

Viewers are 85% more likely to purchase a product after watching a product video.

59% of company decision makers would rather watch a video than read an article or blog post.

Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.