FOR WEB AND SOCIAL MEDIA
Video: The Ultimate Marketing Tool
Video presents opportunities for your business to inspire and appeal to the needs of
your audience in a real and authentic way.
Engage with emotion
90 percent of consumers indicate product videos directly inform purchase decisions.
92 percent of videos viewed via mobile are shared compared to other modes of access.
95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading.
Companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies.
Videos embedded on your website can result in an 80% increase in conversion rates.